ONLINE PURCHASE BEHAVIOUR OF COLLEGE STUDENTS

Abstract

Lifestyle and technology are the key factors which are
driving shift of customers from brick and mortar retail
outlets towards the online e-tail shopping outlets (or online
shopping websites). This shift is not an adhoc one, but a
gradual one with a dramatic rise during the past few years.
Online shoppers are also termed as the Global Consumers
as they are continuously defying the boundaries. The
advent of online shopping websites can be traced back
to the interest of the corporate houses in transferring the