The impact of Artificial technology (AI) on consumer satisfaction and loyalty in online shopping

Abstract

Purpose: The purpose of this article to investigate the impact of artificial intelligence on consumer satisfaction and loyalty in online shopping. In this article we identify which factors satisfying by artificial intelligence on consumer satisfaction and consumer loyalty.

Design/methodology/approach: The methodology used in this study is this study is systematic literature review (SLR) using PRISMA approach. In this SLR we include 30 articles. The data used in this study are manually collected from google scholar.

Findings: The study is carried out, and the findings indicate that the factor affecting by artificial intelligence on consumer satisfaction and consumer loyalty

Future recommendation: The research is helpful to understand the satisfaction and loyalty level of consumer influenced by artificial intelligence. This research is also helpful to customers for buying decisions and marketers to formed marketing strategies.