Media and the Marginalised: Exploring the Representation and Coverage of Dalits

Abstract

This paper examines the transformative influence of technology on the media landscape and its impact on marginalized communities, particularly Dalits, in India. While technology has disrupted traditional media practices and made information more accessible, research consistently reveals the underrepresentation of Dalits in mainstream media. Despite increased coverage of Dalit issues, it often lacks sensitivity and quality journalistic standards. In response, Dalit individuals and organizations have established their own alternative public sphere through alternative media platforms, amplifying their voices and addressing critical community issues. Exclusive newspapers and magazines now focus solely on Dalit perspectives. With the rise of the internet and digital media, marginalized communities, including Dalits, have found opportunities to create their own public spheres. This paper explores alternative media’s role in constructing a counter public sphere in online media. By investigating the experiences and practices of Dalits in utilizing alternative media, the study uncovers how these platforms empower marginalized communities to reclaim their narratives, challenge dominant discourses, and foster solidarity. Emphasis has been given on the emergence of ‘Digital Dalits’ as a distinct group shaping their own discourse and advocating for social justice. We aim to highlight the transformative potential of alternative media in reshaping media landscape and empowering marginalised voices, ultimately fostering a more inclusive and diverse media environment that accurately represents all segments of society.