IMPACT OF MOBILE APPS ON BRAND LOYALTY AND CUSTOMER RETENTION. Ianna Journal of Interdisciplinary Studies,ISSN(O):2735-9891,ISSN(P):2735-9883, [S. l.], v. 5, n. 2, p. 78–88, 2024. DOI: 10.84761/4ac1cr77. Disponível em: https://unijisedu.com/index.php/ijis/article/view/42.. Acesso em: 22 dec. 2024.