THE IMPACT OF BRAND LOYALTY ON UAE WOMEN’S COSMETICS PURCHASE BEHAVIOUR. Ianna Journal of Interdisciplinary Studies,ISSN(O):2735-9891,ISSN(P):2735-9883, [S. l.], v. 8, n. 1, p. 80–90, 2026. DOI: 10.84761/pdm9qz33. Disponível em: https://unijisedu.com/index.php/ijis/article/view/227.. Acesso em: 9 apr. 2026.