Effect of Online Reviews and Ratings on Consumer Purchase Decisions. Ianna Journal of Interdisciplinary Studies,ISSN(O):2735-9891,ISSN(P):2735-9883, [S. l.], v. 8, n. 1, p. 1–12, 2026. DOI: 10.84761/q0n9h414. Disponível em: https://unijisedu.com/index.php/ijis/article/view/210.. Acesso em: 10 jan. 2026.